We feel there is real beauty, not only in the production process, but in the people involved, underlying a true level of craftsmanship. By manufacturing ourselves, we have artistic license to create products that have only the finest ingredients in them, and in proportions that make a visible and tactile difference in your hair. And, it gives us the opportunity to leave out ingredients that aren’t good for you, like salt, paba, parabens and DEA, and processes we don’t like, such as animal testing. The result? A tagline that couldn’t be more suiting: Use. Love. Repeat.