Empire Girl featuring Ashley Smith
Empire Girl featuring Keratin Repair

It’s been rumored that blondes have more fun. We’re not so sure, but what we do know is that high-lift blondes are here to stay. While we are still madly in love with all things fair, we know the havoc getting that perfect light hue can wreak on your sensitive hair.

That’s why AG created a new luxe line of Keratin Repair products designed to fortify, repair and reverse the signs of damage. The five-product regimen is infused with keratin protein, shea butter and silk and amino acids to significantly restore strength and reduce breakage in chemically straightened, coloured and distressed hair.

As we were developing the Keratin Repair line and preoccupied with the world of iconic blondes we were inspired to create our video, Empire Girl, starring top model Ashley Smith and filmed by Ramon J. Goni. It tells a vibrant story of a New York City girl as she navigates work, play and love in the city that never sleeps, all the while her hair is looking its best.

Buy it.

Directed by Ramon J. Goni
Co-written and produced by Susan Locht
Featuring Ashley Smith @ Marilyn Agency
Hair by Nelson Vercher
Makeup by Jenny Kanavaros
Styling by Toyo Tsuchiya

 

  • AG Refuel Keratin and Sulfate-Free Shampoo
  • AG's Restore Daily Strengthening Conditioner
  • AG Keratin Repair Serum
  • AG's Revamp Keratin Volumizing Spray
  • AG Reconstruct Keratin Anti-Breakage Mask
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