Q: Keratin can dry out your hair and make it brittle...
False. There are numerous reasons why hair might break including mechanical (brushing, elastic bands), chemical (colouring, bleaching, hi-lighting, chlorine, salt) and environmental causes (UVA/UVB degradation). These processes reduce the moisture content, strength and flexibility of the hair leaving it dry and brittle.
Hair damage starts with degradation of the outer cuticle layer of the hair shaft which is comprised of keratin proteins. When the cuticle becomes damaged it becomes brittle, the scales of the cuticle open and separate, leaving the inner cortex unprotected.
How does keratin repair hair?
Since keratin is the primary building block of the hair cuticle, putting keratin back into the hair is the only way to repair it. Keratin penetrates the hair cuticle and bonds to the brittle, broken scales helping to restore strength and moisture, and repair the hair while also preventing further damage.
The Keratin Repair category is formulated with an abundant amount of keratin to make your hair visibly stronger, shinier and healthier with each use.
It is not possible to overuse keratin.
Q: You should switch your shampoo and conditioner as your hair can get used to them...
False. Contrary to popular belief, hair doesn’t “get used to” products. Build-up and waxy residues from cheaply formulated, non-professional products can weigh down the hair making it unmanageable and lacklustre. Continued use of your favorite professional quality shampoo and conditioner will ensure you always get great results without the build-up.
Q: Washing your hair everyday will rob it of its natural oils...
False. Many people like to wash their hair everyday as it refreshes and optimizes their style. As long as you’re using a professional shampoo that is not formulated with salt and is loaded with great ingredients like silk and keratin proteins, panthenol and herbal extracts, your hair will not only retain its natural oils but will benefit with the boost of proteins and moisturizers that get depleted from environmental stress, hot tools and colour treatments.
Q: Silicones are bad for your hair...
False. Found in many hair products including conditioners and smoothing serums, silicones help prevent frizz and provide hair strands with the necessary barrier to guard against humidity. They can also add shine, help to detangle the hair, provide long lasting conditioning and smoothing benefits and help split ends disappear. There are many different types of silicones and with careful choice by the manufacturer, the right silicones can add enormous benefit to the hair without any negative impact.
All AG Hair products are carefully formulated and are 100% guaranteed not to weigh down the hair or cause build-up.