Say goodbye to brassy tones and bring out the brilliance in blonde, silver or highlighted hair with AG’s bestselling shampoo. Features AG’s exclusive CARE Complex.

Use once or twice a week for colour maintenance. More for stubborn discolouration.

Sterling Silver Shampoo contains a non-staining violet base that neutralizes yellow or brassy tones from the hair. AG’s exclusive CARE Complex protects and preserves your hair colour’s vibrancy. Here are the ingredients:

• Violet base – neutralizes yellow and brassy tones
• Sunflower seed extract – fights free radicals and protects from UVA degradation. Basically, it fights off the bad stuff and leaves you with the good.
• Cinnamidopropyltrimonium chloride – fights the harmful effects of the sun on your hair (i.e., UVB degradation)
• NaPCA – a natural moisturizer
• PABA-free sunscreen – protects hair from UV rays (also known as ethylhexyl methoxycinnamate)
• Meadowfoam seed extract – adds shine and moisture to the hair and scalp

Polyphenolics – protect colour. What are polyphenolics? We’re so glad you asked. They’re the natural chemicals found in flowers to keep colour vibrant, even in intense sunlight. Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation.