Educating women is the most effective way to promote economic development, and the key to ending injustice and poverty. Nowhere is this more evident than
sub-Saharan
Africa.
Educate a woman and change a nation
When you educate a woman, you educate a nation. Nowhere is investing in women more crucial than in Sub-Saharan Africa. It’s here where AG’s Women Leading Change Foundation has built 5 girls’ schools, giving hundreds of children an…
AG’s Women Leading Change Foundation has been building schools in Africa since 2009. Meet some of the girls who’s lives were changed, see the schools and find out how you can change a life.
On our way
Last year we started developing a line of new products that would all contain a breakthrough ingredient called argan oil. It was definitely the buzzword in the hair care industry, but no one was actually talking about why…
Kasbahs, Medinas and Souks
Arriving in Marrakesh we are left speechless by the beauty: stunning Moorish architecture, vibrant colours, and the fragrances—spices, incense and perfumes. We walk through miles and miles of narrow labyrinth-like passages that are their markets (souks). There are…
When goats climb
There are some things in life you have to see to believe. Goats in trees is one of them. Between the Moroccan cities of Agadir and Essaouira sits a forest of argan trees where these hoofed, albeit agile,…
The process of Extraction – A Miracle is Born
Every part of the fruit is used – the soft outer shell provides food for the livestock, the hard inner shell is used for fuel, and the nut, also called the almond is used both in cosmetics and…
Time to give back
Morocco, separated from the rest of Africa by the Atlas Mountains and Sahara Desert, boasts some of the world’s most beautiful beaches, lush green valleys, and yes, ski slopes! Today John and I trekked high into the snow-covered…
Argan Oil continues to grow
When we arrived back in Canada, the rest of our new line called Smooth, with argan oil, had been out in the market a month and was getting great feedback and repeat sales. Argan, the new Holy Grail…
Every time you purchase AG, you're helping women lead change. That's because a portion of the proceeds from every product sold goes directly to building girls' schools in Africa.
You can also donate directly to AMREF, specifying you want to donate to AG's Women Leading Change. By clicking here, you will be directed to CanadaHelps Charity which facilitates your donation and directs it back to AMREF. CanadaHelps will be listed on your tax receipt should you request one.
