Our Story

As a girl growing up in the sixties, AG Hair’s co-founder Lotte Davis experienced firsthand the impact education could have on a woman’s life. While building AG Hair with her husband John, she made sure her own daughters would realize their potential through education. With the business having achieved success, and both her girls pursuing their dreams, she felt it was time to turn her attention to helping less fortunate girls pursue theirs. Having been born in Africa, she knew she had to go back and start there.

The fierce determination of the girls and women she met in Africa to change the world they inherited inspired Lotte further. Through AG Hair, she set out to build a foundation to help these girls become future leaders of change.

Women Leading Change

AG’s Women Leading Change (WLC) Foundation builds a school a year in Sub-Saharan Africa so that some of the most marginalized girls on earth can start to contribute to the economic wellbeing of their communities. Since 2008, WLC has built five schools and raised almost $1,000,000. In 2012 AG initiated its scholarship program to award girls who showed outstanding academic performance and financial hardship with a full university education scholarship. A portion of the proceeds from every AG product sold goes toward Women Leading Change.

AG Hair provides the administration, marketing and web development support so that 100% of donations can go directly to the projects in Africa.

Since WLC’s inception, AMREF, also known as the Flying Doctors, has been our partner in Africa, ensuring the success and sustainability of each of our projects. Since 1957, AMREF has been and remains the leading African health organization, based in Africa and run by Africans.