Man Crush

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Classic never goes out of style. Last week we featured the greats — James Dean, Robert Redford, Paul Newman, Steve McQueen — who are known and universally admired for their great sense of style and handsome haircuts. We’re thrilled to introduce our new Style category, which has all our original styling products you love but with new packaging that is as simple, effortless and cool as our all-time favourite men.

Meet the new Style category and follow our Man Crush guide below to get the look of 3 iconic styles.

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COOL HAND LUKE

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The Look: A little messy, a little loose, a little texture and a whole lotta cool.

The How: For a matte finish, emulsify stucco in hands and apply on dry hair (hold 2/5).

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For a shiny finish, work a small amount of hard jel through (towel-dried) hair, shape and blow or air dry (hold 3/5).

REBEL WITHOUT A CAUSE

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The Look: Big, bad-boy pompadour

The How: For a firm hold, apply welding paste to damp (towel-dried) hair, quickly molding into shape (hold 5/5)

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For a more moveable hold, emulsify infrastructure in hands, apply on dry hair and shape (hold 3/5)

YOU ONLY LIVE TWICE

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The Look: Classic slick side part

The How: On damp hair work a small amount of styling jel, part and comb to either side (hold 3/5)

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On dry hair emulsify a small amount of waxx in hands, work through hair, part and comb to the side (hold 1/5)