For The Love of Coconut Oil

The benefits of coconut oil are hardly a secret, it’s widely understood that this superfood bestows its magical powers on whatever it touches – as Lena Dunham once tweeted “Coconut Oil seems to do literally everything. It’s the James Franco of oils.”

For dry hair in particular, coconut oil is a lifesaver as it penetrates the hair shaft better than any other oil. Comprised of fatty acids including lauric, capric and linoletic plus vitamin e that helps restructure the hair, coconut oil increases the strength of the individual hair shaft by preventing protein loss and vastly improves shine. The result is fuller, shinier, more manageable hair with less breakage, static, tangles and split ends. Antioxidant, antifungal, antibacterial and antiviral properties make it a great ingredient for keeping hair and scalp healthy.

Our Smoooth Sulfate-Free Shampoo and Sleeek Conditioner have been reformulated to take advantage of hyper-moisturizing coconut oil, which we’ve combined with our beloved argan oil, another uber-moisturizer. Along with a new fragrance, you’ll notice a richer lather and the smoother, silkier results.

Banish dry, frizzy hair like a bad habit (or boyfriend).

Image Credits: Tumblr, Ramshackle Glam

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