Not only reserved for southern bells, big hair is always in.

Rather than teasing and back-combing your way to bigger, badder hair, the perfect product combo can give you the volume and va-va-voom you crave, while promoting long-lasting benefits to promote future (permanent) hair growth and thickness.

Our Volume Category delivers – with light, airy and uplifting products that provide healthy volume and fullness to otherwise flat hair. And, along with our 2 brand new Volume products, we’ve enhanced the entire line with our proprietary Regenerative Complex. It contains clinically-proven pea sprout extract coupled with ginseng and ginger, which work together to create and maintain the optimal environment for healthy hair.

Get the Look

1. Start with our NEW Root Thikkening Serum, targeting sprayer at the root and areas needing the most oomph. Massage gently on scalp with fingers, coaxing and lifting the hair to maximize volume.

2. On damp, towel dried hair rake our NEW Thikkening Lotion through to ends. It’s packed full of powerful strand volumizers that plump individual hair shafts, resulting in thicker more lustrous hair instantly.

3. If your hair is quite thin, and can handle extra product, use Spray Body all over hair, paying attention to roots. The more you spray, the more volume you get.

4. Blow dry with a round brush coaxing hair up at the roots as you go.

5. Spray High and Dry on finished style for a voluminous matte finish.

Image Credits: @fasheditorials, @frecklesnur, @beigerenegade, @srhmikaela