What’s In AG’s Smooth?


We all wish we could have soft, baby smooth hair again—and you can. Every product in AG’s Smooth category works to make thick, coarse or kinky hair velvety soft and frizz-free. Nutrient-rich ingredients leave hair noticeably smoother and healthier.

ingredient highlight


Argan oil is sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.

Coconut-derived emulsifiers are gentle and hydrating on hair (Smoooth and Sleeek).

Natural herbal extracts – including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.

Keratin protein smoothes, adds strength and moisture to hair.

Shea butter – emollient – smoothes and conditions.

Marula oil (South Africa) is rich in oleic, linoleic and palmitoleic acids, essential vitamins and antioxidants, lightweight marula oil smoothes, moisturizes and protects the hair (Smoothing Balm).

Mongongo oil (Kalahari Desert) is packed with linoleic and unsaturated fatty acids, vitamins and antioxidants, mongongo oil hydrates while providing extreme frizz control (Smoothing Balm).

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