This month, AG celebrates the launch of Natural, a new category formulated with up to 98% plant-based and naturally-derived ingredients, with harmonizing fragrances made from organic essential oils.

We all know about the power of scent. A smell can take you back to a fond memory or inspire an emotion, but did you know fragrances can have healing properties? There is a whole practice, with a wealth of history, dedicated to this.

The ancient practice of aromatherapy uses essential oils extracted from flowers, plant seeds and herbs to stimulate the mind, body and spirit. Different aromas evoke different emotions, and as a byproduct can impact your physical and mental state. Aromatherapy has the ability to ease anxiety, boost energy or simply help you unwind after a long day.

Our Natural category uses a blend of clary sage, lemon, lime, lemongrass, peppermint, spearmint, lavender, rosemary and vanilla essential oils. These plant-powered flavours not only provide natural fragrance, but also emanate multiple healing benefits.

Each essential oil we use has a distinct property, selected to enhance your in-shower experience – for a great mood and a great hair day. Like the scent of fresh lemon, which is known for encouraging sharpness of the mind and concentration.

Now here’s the science to it all. In addition to their therapeutic compounds, essential oils boast numerous physical benefits when applied topically. The fresh, bright aroma of lemongrass soothes the mind to release stressful thoughts, but it also has anti-fungal properties, especially in combating the yeast associated with dandruff. Stimulating, yet warming rosemary oil relieves stress and soothes the skin, while keeping your mind and senses invigorated. The medicinal value of peppermint oil is said to promote healthy hair growth, while it inspires the feeling of clarity and purpose.
Balance apple cider vinegar sulfate-free shampoo: Clary Sage, Lemongrass, Lavender, Peppermint, Rosemary & Spearmint

Boost apple cider vinegar conditioner: Clary Sage, Lemongrass, Pepperming, Rosemary, Spearmint & Vanilla

Remedy apple cider vinegar leave on mist: Peppermint, Rosemary & Spearmint

Rosehip Balm hair dry lotion: Peppermint, Rosemary & Spearmint

Dry Lift texture and volume paste: Lime, Lemon, Lavender, Pelargonium Geraniums & Rosemary

Image Credits: @birambi_, @theplantsocietyau, Pinterest