Curl Ingredients

AG’s new Curl Revive sulfate-free hydrating shampoo and Curl Thrive hydrating conditioner are changing the curl game with super hydrating formulations. These curl boosters are packed with ingredients that nourish curls. Curls benefit from additional moisture, as unlike straighter hair styles, natural oils are not able to slide down the hair cuticle as easily. Both Curl Revive and Curl Thrive are silicone-free as well as cruelty-free, gluten-free, and contain no salt, DEA, PABA or parabens.

These products work with all curl types. Type 2 (wavy) hair will benefit from the curl defining and softening properties of Curl Revive and Thrive. Type 3 (curly) hair will love the hydration and shine enhancement. Finally, Type 4 (coily) hair will drink up the moisture, preventing damage for this more fragile hair type.

Read on to discover what makes these products work and how they’re supporting #CurlConfidence.

what’s in it

Organic Shea Butter
Shea butter does triple duty by moisturizing, smoothing and hydrating curls.

Hydrolyzed Quinoa
Protects curls from environmental stressors, seals in moisture, and helps repair damage.

Sunflower Oil
Conditions hair and helps seal in moisture. Also protects hair from free radicals and UV degradation.

Coconut Oil
Composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.

Pea Peptides
Pea peptides replace silicone in these products and are a complete source of amino acids, helping to strengthen and condition the hair cuticle.

With an abundance of AG’s C3 (Curl Creating) Complex containing:

Bio-fermented Tomato Fruit Extract
Shrinks the hair cuticle and encourages curl.

Rice Amino Acids
Hydrates and improves hair strength, promotes curl, and helps fight frizz.

We believe #CurlConfidence is about wearing your curls loud and proud instead of “taming” or “controlling” them. It’s about giving what your hair (and you!) need to be healthy and happy.


Illustration Credit: Lindsay Shepherd