The LOC Method

The right routine for curly hair can be difficult to determine, sorting through mousses, creams, gels, and sprays to figuring out a no-fuss, easy-to-remember regimen. Enter, The LOC Method (leave-in/liquid, oil, cream). A foundational routine to build on, it’s a fool-proof way to ensure beautifully defined and hydrated curls.

Read how this method will eliminate the guessing-game, leaving you to embrace your #CurlConfidence.


Before jumping into the first step of your new go-to routine, make sure your hair is clean and primed for moisture. For dryer, high-porosity hair use new super-hydrating Curl Revive and Curl Thrive, for dry but low-porosity hair (or those who prefer the conditioning or co-wash approach), use Cleansing Cream, and for hair that has a tendency for buildup, use apple cider vinegar infused Balance and Boost


The LOC Method is good for any curly hair type, but is a saviour when it comes to those with particularly dryer, higher-porosity hair as it helps to infuse hair with an abundance of moisture and seal the hair cuticle, locking it in. For those with low to medium porosity hair, we suggest avoiding super heavy cleansers, and sticking with an LO or LC method based on your preference.


The first step in the LOC Method is leave-in/liquid. Once hair is washed, gently squeeze excess water out. Apply a leave-in like Fast Food leave on conditioner, an AG hero and a boss when it comes to locking in moisture post-shower. If you prefer liquid formulations, AG’s Remedy apple cider vinegar leave on mist works wonders nourishing the hair, adding softness, and locking in moisture – this is especially perfect for Curlies out there who prefer more natural products!


The next step is oil. Oil coats the hair by infusing more moisture and sealing in the water-based moisture from the previous step. An all-time favourite is AG’s The Oil, a super smoothing argan oil. Another option is Rosehip Balm hair dry lotion, a silicone-free balm packed with organic rosehip oil, coconut oil, argan oil, linseed oil, sweet almond oil, olive oil extract, shea butter, and mango seed butter. Emulsify a dime-sized amount in hands and work through hair, sectioning and twisting pieces to encourage curl formation and prevent frizz.


The last step is cream. Emulsify Re:coil curl activator (another hero product), or Details defining cream in hands and apply wherever curls need extra hydration and definition. This step is especially important for those with thicker, coarser curls who want to make sure the moisture is locked in from root to tip.
Voila! Three simple steps to show your curls some love, and have you loving them even more!


Photographer: Nagi Sakai, Model: Melie Tiacoh, Hair: Wesley O’Meara, Makeup: Jenny Kanavaros, Styling: Katie Burnett