What is Sulfate-Free Shampoo?

Today, with the relationship between health and beauty being closer than ever, it’s important to know exactly what labels are telling you. We break down everything you need to know about sulfate-free shampoos, and which products are right for your hair type!


Sulfates are foaming agents found in self-care products like shampoos, body washes, and facial cleansers. Despite popular belief, sulfates present in shampoos today have proven to pose no health risks when used as intended. Read about our coconut-derived sulfate shampoos here.


If you decided that a sulfate-free shampoo is the way to go, choose from AG’s wide variety of gentle formulas, designed for your hair type.

Coloured Hair: Colour Savour. AG’s exclusive CARE Complex is enriched with sunflower seed extract and natural polyphenols provides both UV and free radical protection to significantly extend the life and vibrancy of colour.

Curly/Frizzy Hair: Curl Revive. Enriched with super-hydrating coconut oil, sunflower oil and moisturizing pea peptides combined with our exclusive Curl Creating Complex (C3), Curl Revive gently cleanses, maintains moisture, helps control frizz and reinvigorates curls.

Dry Hair: Fast Food. This unbelievably rich formula is full of moisturizing lather and provides extreme hydration to chronically dry hair while being lightweight enough for all hair types.

Coarse Hair: Smoooth. Hyper-rich Coconut and Argan Oil are blended in a mild and gentle sulfate-free formula, bathing hair in creamy nourishing lather while calming, smoothing and adding shine.

Damaged Hair: Refuel. Packed with keratin amino acids, this sulfate-free formula gently cleanses while adding strength, elasticity, moisture and shine and protecting against further structural trauma.

Sensitive Scalp: Balance. Formulated with over 98% plant-based and naturally-derived ingredients, Balance gently cleanses the hair and scalp with the help of organic apple cider vinegar.

Daily Hair Washing: Cleansing Cream. This foam-free hair wash is the gentlest way to cleanse your hair. It’s a great option to add to your rotation for every third wash. Formulated with AG’s Sea Complex, combining seaberry oil with natural seaweed extracts in a nourishing base to gently remove dirt and pollutants without over-cleansing.

Image credits: Nagi Sakai, Valerie Lina