The LOC Method

03.15.18

The right routine for curly hair can be difficult to determine, sorting through the mousses, creams, gels, and sprays to figuring out a no-fuss, easy-to-remember regimen. Enter, The LOC Method (leave-in/liquid, oil, cream). A foundational routine to build on, it’s a fool-proof way to ensure beautifully defined and hydrated curls. Read how this method will eliminate the guessing-game, leaving you to embrace your #CurlConfidence.

Curl Ingredients

03.05.18

AG’s new Curl Revive sulfate-free hydrating shampoo and Curl Thrive hydrating conditioner are changing the curl game with super hydrating formulations. These curl boosters are packed with ingredients that nourish curls. Read on to discover what makes these products work and how they’re supporting #CurlConfidence.

Susie Wall

02.26.18

She’s a regular on the red carpet interviewing leading ladies like Cate Blanchett to Jessica Chastain, we caught up with the effortlessly cool Susie Wall to talk style, beauty and being a role model.

Erin Garnes, a 22-year-old from Baltimore may be young, but she’s already a veteran on the social media circuit. Her blog, The Sunflower Experience includes content about embracing her natural texture, being a female blogger, and hosting an event in D.C. called Curl Talk. Erin is inspiring young women every day to embrace their natural hair textures and celebrate each other through positivity. Read on to learn more about Erin, what inspired her Curl Talk event, and her #CurlStory.

Jessica Elizabeth has a serious case of the travel bug, all the time. She shares this love of travel through her blog My Curly Adventures, opening her audience to the idea that a great getaway can be close to home, no plane ticket required. We had the pleasure of chatting with Jessica about what travel means to her, why she started her blog, and of course, her #CurlStory.

Natural Mixology

01.25.18

We love achieving new ways to hair styling and hair maintenance, without adding too much fuss. We’ve paired our Natural stylers with a few of our favourite products to suit your hair needs, from curly, wavy to colour damaged hair.

NaturallyCurly

01.17.18

Michelle Breyer started NaturallyCurly 20 years ago, and has steadily built an enormous community of support for people with all kinds of curly and textured hair. Her empire has even influenced the development of products made for those with textured hair, which includes AG’s very own Re:coil Curl Activator! We were very fortunate and honoured to catch up with Michelle to learn the deeper message behind NaturallyCurly, her new book Curl Revolution, and her very own #CurlStory.

Re:coil Hero

01.09.18

Sometimes curls need a little encouragement, and there’s no better curl support than Re:coil curl activator, a tried and true AG hero. Curlies out there know that there’s no such thing as too much moisture, and that hydration is key to defined curls that last. Keep your curls moisturized and defined, especially throughout these dry, cold winter months.

New Intentions

01.05.18

Only a few days into the new year, and we’re feeling the holiday slump. Feel energised by eating well and being active. Read our tips to help reset our bodies and mind for an amazing 2018.

The Office

11.28.17

The daily 9-5 grind can be hard enough without worrying about your locks. Whether your office vibe is corporate or creative, we’re here to make your morning routine that much easier. So, leave the office politics behind, and achieve #hairgoals that will be the water cooler talk all week long.

As the days get colder, and the nights get longer, staying indoors sounds pretty blissful. Take a raincheck on your girl’s night out and spend the evening pampering yourself in the comfort of your home. No spa night is complete without some TLC for your hair. Read on to learn how to treat those locks, and help prevent winter damage.

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