The LOC Method


The right routine for curly hair can be difficult to determine, sorting through the mousses, creams, gels, and sprays to figuring out a no-fuss, easy-to-remember regimen. Enter, The LOC Method (leave-in/liquid, oil, cream). A foundational routine to build on, it’s a fool-proof way to ensure beautifully defined and hydrated curls. Read how this method will eliminate the guessing-game, leaving you to embrace your #CurlConfidence.

Curl Ingredients


AG’s new Curl Revive sulfate-free hydrating shampoo and Curl Thrive hydrating conditioner are changing the curl game with super hydrating formulations. These curl boosters are packed with ingredients that nourish curls. Read on to discover what makes these products work and how they’re supporting #CurlConfidence.

Natural Mixology


We love achieving new ways to hair styling and hair maintenance, without adding too much fuss. We’ve paired our Natural stylers with a few of our favourite products to suit your hair needs, from curly, wavy to colour damaged hair.

New Intentions


Only a few days into the new year, and we’re feeling the holiday slump. Feel energised by eating well and being active. Read our tips to help reset our bodies and mind for an amazing 2018.

As the days get colder, and the nights get longer, staying indoors sounds pretty blissful. Take a raincheck on your girl’s night out and spend the evening pampering yourself in the comfort of your home. No spa night is complete without some TLC for your hair. Read on to learn how to treat those locks, and help prevent winter damage.

With so many shampoos and conditioners to choose from, selecting the perfect one for your hair type can be hard work. AG’s here to simplify the process with a quick and easy hair quiz. Answer the questions in the blog, and follow the arrows to find your perfect match!



This month, AG celebrates the launch of Natural, a new category formulated with up to 98% plant-based and naturally-derived ingredients, with harmonizing fragrances made from organic essential oils.



Animals are a part of our AG family. As a family-owned and operated company, caring about animals has been an integral part of our culture since AG Hair’s inception in 1989. We are a cruelty-free company certified by PETA. Our products are extremely gentle and safe and are free of salt, PABA, paragon, DEA and gluten. Read on to learn how you can use your favourite AG products to enhance your mane, and Fido’s too.

Hydration Hero


Thirsty, parched hair, you’ve met your match. Fast Food leave on conditioner is AG’s hair hero; it smoothes, calms and mends dry, unruly hair. Hydrate all summer long with this weightless conditioning treatment, and let your locks shine bright like a diamond.

Colour Care


The weather may still be cold and dreary, but a pop of colour can surely brighten any winter blues. Follow the footsteps of Bella Thorne and experiment with rainbow shades, or get inspiration from Kylie Jenner’s ever-evolving locks.

Curl Goals


We love curls. In all different forms. We’ve identified the three basic types to make prepping and styling easier. For each type, we have put together a list of products and a simple how-to. May your curls be the envy of all your straight-haired friends. Effortless, undone, imperfect – you got this.

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