About AG

Q: What makes AG different?

Inspired by the world of fashion, hair and culture, AG creates a new standard of beauty through products that are crafted to deliver on their promise. Since 1989, AG Hair has become a name synonymous with integrity and a brand whose devotees can’t help but Use. Love. Repeat.

Born from a passion for quality, we manufacture our hair products ourselves, ensuring only the highest quality ingredients go into them. What we leave out are ingredients that aren’t good for you, like salt (sodium chloride), paba, parabens and DEA, and processes like animal testing.

Left are products that perform, and that offer hope for women around the world. A portion from every bottle sold goes to AG’s One Girl Can Foundation to build schools, educate and mentor underprivileged girls in Africa.


Q: Where are AG products made?

AG Hair products are proudly hand-made in our own manufacturing facility in beautiful Vancouver, British Columbia, home to crystal-clear mountain spring water, vast forests and fresh air.

Q: How does AG develop its products?

AG hair products are first conceptualized collaboratively by our sales and marketing team, hair stylists and trend advisors. Next, our dedicated in-house research and development team begins the meticulous process of formulating, testing and fine-tuning the products. This process can take up to 12 months and offers the unique benefit of manufacturing ourselves, with complete control over the concept, ingredient choice, formulation and final product. In an industry where in-house manufacturing is increasingly rare, this offers AG a point of difference from other professional brands.

Q: Where can I find AG products?

AG products are available across North America, in Australia and in Taiwan in professional salons exclusively. We believe in the importance of a stylist’s recommendation to ensure you get products that will give you the results you’re after, so you won’t find our products in drug stores or grocery chains.

To find an AG salon in your area visit our salon locator.

Q: What does AG stand for?

When John and Lotte Davis started AG in 1989, it was called Advance Group Professional Hair Care Products. Now, we’re simply known as AG Hair.


Q: Are AG products sustainable and environmentally friendly?

At AG we continuously research and use ingredients in our product line which are both sustainably sourced and environmentally friendly. We have, over the last 25 years, replaced many ingredients in our products as we have discovered better, milder or more natural alternatives. Many of the ingredients we currently use are naturally derived and over 95% of the ingredients in our product line are either bio or photo degradable. At AG, 100% natural and sustainably sourced ingredients is our priority as we continuously strive to improve our products and introduce new ones to our line.

Q: Are AG product ingredients natural?

Many of the ingredients used in our products are naturally derived and organic. These include:

  • Coconut derived cleansing agents in all of our shampoos and conditioners.
  • USDA Certified Organic Coconut oil is used in our Smooth category.
  • Ecocert Certified Organic Argan Oil which is produced and sourced from a women’s collective in Morocco and natural Abyssinian, Organic Mongongo and Marula Oil from Africa.
  • Natural or organic certified herbal or fruit extracts in almost all AG products.
  • Sea Complex an infusion of three naturally texturizing and clarifying seaweed extracts plus anti-aging seaberry oil.

Natural Category

Q: How did you calculate the percentage of naturally derived ingredients in the natural category? What is the other 2% in the formulation for the Natural category?

We research all ingredients and their source. We then only use ingredients that are natural or naturally sourced. We look at the total amount of ingredients in the formulation including water and ensure that there is a minimum of 96% (more in most products) of natural or naturally derived ingredients.

Balance, Boost and Rosehip Balm are each formulated with well over 98% naturally-derived ingredients. Less than 2% of the formulation is formulated with naturally-derived ingredients that may contain trace amounts of synthetic material such as Triethyl Citrate, an essential oil solvent which stabilizes fragrance and is only partially naturally-derived.

Remedy is formulated with over 98% naturally-derived ingredients. Less than 2% of the ingredients are made up of a food-grade preservative (Sodium Benzoate) and fragrance (parfum). Sodium Benzoate is technically not considered naturally-derived, but is allowed to be used in organic or natural products by most certification organizations. Fragrance (parfum) is used to minimize the strong fragrance of apple cider vinegar. It is a blend of primarily natural ingredients in combination with man-made fragrances which are safe for consumer use.

Dry Lift is over 96% naturally-derived and it includes food-grade preservative (Sodium Benzoate), a synthetic polymer (Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer), which is film-forming and creates hold, and Propylene Carbonate, which is a humectant.

Q: What preservatives are in the Natural category?

We use a natural preservative in the natural category (Caprylyl Glycol). However, this preservative is not effective in all products. In the case of Remedy and Dry Lift we use an FDA approved preservative (Sodium Benzoate) that is approved for food use as well as by natural cosmetic products. This preservative is permitted by most organic or natural certification organizations, such as Ecocert.

Q: Are the Natural products beneficial for colour-treated hair?

Absolutely! Not only are the Natural line of products gentle, but the low pH of Apple Cider Vinegar ensures that the cuticle stays closed to help lock in colour.

Q: Are the products in the Natural category biodegradable?

Yes, all AG Hair products are biodegradable.

Q: Can the bottles be recycled?

Yes, all AG Hair products can be recycled.

Q: What ingredients are in the Natural category?

We have listed every ingredient used in our Natural products, each classified under one of four sub-categories. See the full list here.

Inside The Bottle

Q: Is it true that salt (sodium chloride) can be found as a thickener in many shampoos?

Not just many, but most shampoos contain table salt, or sodium chloride, used as a cheap thickening agent. Salt dries out your hair and scalp in the same way that swimming in the ocean does and is therefore not a desirable ingredient. All AG shampoos are manufactured without adding salt as a thickening agent. We simply use less water and a higher concentration of ingredients that are beneficial to your hair, and provide you with instantly discernable results.

Q: Are all AG products gluten-free?

Yes, AG products are completely gluten-free. Having said this, we strongly suggest that individuals diagnosed with Celiac Disease or who have any concerns whatsoever to consult with their physician prior to using any cosmetic product.

You may notice some of our products contain ingredients such as wheat and oat protein. Through a process called hydrolysis, we extract the amino acids from these proteins. Once they have been extracted, based on FDA and International standards, they are considered gluten-free.

For further information, we have included a link to the Mayo Clinic, which has researched the issue of gluten in cosmetics and sunscreens answering the question “I have celiac disease. Do I need to be concerned about gluten in hair and sunscreen products?” The answer “No. Gluten-containing skin care products and cosmetics aren’t a problem unless you accidentally swallow them“.

To view the complete article:

Q: Do you use parabens in your products?

AG Hair does not use parabens in our products (parabens are used as preserving agents and have been shown to be a concern to human health). At AG we use gentle cosmetic grade preservatives with a world wide safety approval.

Q: What is PABA and why does AG choose not to use it?

PABA, or para-aminobenzoic acid, was one of the first sunblocks that became widely available for purchase in the 1970’s. PABA has been found to be an irritant to the skin and as a precaution, AG Hair has chosen to use alternative, Cinnamidopropyltrimonium Chloride, which is biodegradable.

Q: What is DEA and why does AG choose not to use it?

DEA is a foaming agent used in shampoos and has been placed on a watch list by the FDA. AG Hair has proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from Rapeseed Oil.

Q: What are sulfates and do AG products contain them?

Sulfates are common cleansing and sudsing agents found in most shampoos, soaps and even toothpastes. Sulfate-free shampoos use different cleansing agents that are considered to be milder than sulfates but achieve the same cleansing effect. They are also significantly more expensive than cleansers formulated with sulfates.

AG users have been very satisfied with the natural and gentle coconut-derived sulfates as they have been strong staples in our brand since 1989. They are formulated to be gentle on the skin and are guaranteed not to strip colour from colour-treated hair.

AG has seven coconut-derived sulfate shampoos: Tech Two protein shampoo, Renew clarifiying shampoo, Control dandruff shampoo, Thikk volume shampoo, Xtramoist moisture shampoo, Sterling Silver toning shampoo and Peppermint Wash invigorating shampoo.

For those users who prefer a sulfate-free formula we have seven in our line: Balance apple cider vinegar sulcate-free shampoo, Cleansing Cream foam-free hair wash, Colour Savour sulfate-free shampoo, Curl Revive sulfate-free shampoo, Smoooth sulfate-free argan shampoo, Fast Food sulcate-free shampoo and Refuel sulfate-free strengthening shampoo.

Q: Are AG shampoos safe for my colour-treated hair?

Yes. All AG shampoos are guaranteed colour-safe and are formulated without adding salt, sodium chloride, as a thickening agent. We use a blend of natural herbal ingredients that soothe and protect hair. Our shampoos contain gentle coconut derived surfactants that are pH balanced and cleanse hair without stripping colour.

Q: Are AG products safe for use after a keratin treatment?

Yes, since AG products are formulated without sodium chloride they are safe to use after a keratin treatment.

Q: Does AG test on animals?

No, none of our products are tested on animals, and in-fact, we are a PETA-approved company. (People for the Ethical Treatment of Animals).

Q: Are AG products vegan?

Since 1989, AG Hair has proudly formulated all products without testing on animals. We make it part of our mission to deliver products that are not only cruelty-free, but are certified PETA approved. All AG products are developed following meticulous selection of the highest quality ingredients, free of SALT, PABA, PARABENS, DEA and GLUTEN. Most of our products are considered vegan friendly, including:

Spray Body , Foam , Plastique , Waxx , Infrastructure, Hard Jel, Mousse Gel, Set it Straight, Aerodynamics, Ultradynamics, Root Thikkening Serum, Thikkening Lotion, Firewall, Balance , Boost, Cloud , Dry Lift , Glow , Remedy , and Rosehip Balm .

Products that contain lanolin and keratin may include by-products of sheep’s wool. Be assured that protein has been extracted from the wool after the shearing process, causing absolutely no harm to the animals.

Q: Does AG use natural herbal extracts?

Every shampoo in AG’s product line contains a blend of potent, herbal extracts formulated to nourish, protect and strengthen your hair with every wash.

Sage, Nettle, Chamomile, Hops, Rosemary, Balm Mint, Cherry Bark, Lemongrass and Calendula, stimulate and soothe the scalp, add shine and enhance natural highlights and add to the overall health of hair.

In addition to our blend of herbal extracts found in each and every one of our shampoos, we have created two specialized formulas for specific hair needs:

The AG Colour CARE Complex:

Every product in AG’s Colour Care Category contains our exclusive CARE (Colour And Radiance Enhancing) Complex, which is a combination of Free-Radical scavengers that protect hair from discoloration and fading. The CARE Complex includes a full spectrum of natural Polyphenolics that guard against harsh sunlight and exposure to UV rays. These natural plant extracts keep a flower’s colour vibrant in even the most intense sunlight.

AG’s Care Complex consists of:

Colour Enhancing Herbal Extracts: Calendula, Lavender, Clover, Pine Leaf Extract, Carnation and Sunflower Extract. Meadowfoam seed oil – enhances the condition and strength of hair as well as the radiance of hair colour.

Colour Protecting Ingredients: Heliogenol (sunflower seed extract)– acts as a free radical scavenger and protects hair colour from UV-A degradation. Cinnamidopropyltrimonium Chloride – protects hair from UV-B degradation.

AG’s Polyphenolic blend consists of: Aqueous extracts of Calendula Officinalis flower (marigold), Lavandula Agustifolia (lavender),Trifolium Pratense (red clover), Pinus Palustris leaf (pine), Dianthus Caryophylius flower (carnation).

The AG Curl Creating Complex:

AG’s Curl Category contains our exclusive C3 (Curl Creating) Complex, formulated to improve, strengthen and moisturize curls while protecting hair from humidity and frizz.

AG’s C3 Complex consist of:

Bio Fermented (Tomato) Fruit Extract – encourages curl and curl retention.

Rice Amino Acids – hydrate hair to encourage curl while improving strength and eliminating frizz.

Keratin Amino Acids – moisturize and strengthen the hair and fortify the curl.

The AG Sea Complex:

AG’s Texture Category is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing and clarifying seaweed extracts plus anti-aging seaberry oil.

Giant sea kelp – high in protein, iodine and calcium, which strengthens hair and helps reduce split ends and breakage. Clarifies as it removes unwanted toxins and environmental pollutants.

Bladderwrack seaweed – rich in nutrients and essential amino acids for healthy hair, bladderwrack is a natural polymer with a high percentage of sodium alginate to create texture.

Irish moss – contains vitamin A and C which naturally condition hair and Vitamin B which helps maintain a healthy scalp.

Dulse seaweed – rich in protein,potassium, iron, Vitamin K and iodine which strengthen hair and protect from damage.

Seaberry oil (sea buckthorn oil) – rich in Vitamin A & E that help fight aging in hair and combat dryness,brittleness, thinning and breakage. Vitamins B1, B2, and B6 rejuvenate and create healthy blood cells which transport oxygen through the hair.

Q: Does AG guarantee its products?

AG 100% guarantees the performance of all of our products. Simply return the product to the salon you purchased it from with a receipt and you will receive a refund or exchange (depending on the store’s policy). Product not purchased through a professional salon is not guaranteed by AG hair.

Salons Only

Q: How do I sign up for the loyalty program?

If you’re a salon owner who currently sells AG products, talk to your AG sales representative to ensure you meet the minimum requirements. Once you qualify and we’ve collected your information you will begin receiving your rewards.

Q: How do I sign up for the salon locator?

If you’re a salon owner who currently sells AG products, simply visit aghair.com/find-a-salon to see if you’re listed. If not, talk to your AG sales representative to ensure you meet the locator requirements.

Q: I'm a salon and want to carry AG, who should I contact?

Our team of Customer Service agents are happy to help. Send an email to [email protected] with your salon name, address and best way to reach you. They will put you in touch with a sales representative in your area.