How did you calculate the percentage of naturally derived ingredients in the natural category? What is the other 2% in the formulation for the Natural category?
A: We research all ingredients and their source. We then only use ingredients that are natural or naturally sourced. We look at the total amount of ingredients in the formulation including water and ensure that there is a minimum of 96% (more in most products) of natural or naturally derived ingredients.

Balance, Boost and Rosehip Balm are each formulated with well over 98% naturally-derived ingredients. Less than 2% of the formulation is formulated with naturally-derived ingredients that may contain trace amounts of synthetic material such as Triethyl Citrate, an essential oil solvent which stabilizes fragrance and is only partially naturally-derived.

Remedy is formulated with over 98% naturally-derived ingredients. Less than 2% of the ingredients are made up of a food-grade preservative (Sodium Benzoate) and fragrance (parfum). Sodium Benzoate is technically not considered naturally-derived, but is allowed to be used in organic or natural products by most certification organizations. Fragrance (parfum) is used to minimize the strong fragrance of apple cider vinegar. It is a blend of primarily natural ingredients in combination with man-made fragrances which are safe for consumer use.

Dry Lift is over 96% naturally-derived and it includes food-grade preservative (Sodium Benzoate), a synthetic polymer (Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer), which is film-forming and creates hold, and Propylene Carbonate, which is a humectant.

What preservatives are in the Natural category?
A: We use a natural preservative in the natural category (Caprylyl Glycol). However, this preservative is not effective in all products. In the case of Remedy and Dry Lift we use an FDA approved preservative (Sodium Benzoate) that is approved for food use as well as by natural cosmetic products. This preservative is permitted by most organic or natural certification organizations, such as Ecocert.

Are the Natural products beneficial for colour-treated hair?
A: Absolutely! Not only are the Natural line of products gentle, but the low pH of Apple Cider Vinegar ensures that the cuticle stays closed to help lock in colour.

Are the products in the Natural category biodegradable?
A: Yes, all AG Hair products are biodegradable.

Can the bottles be recycled?
A: Yes, all AG Hair products can be recycled.