Key Ingredients

Argan Oil (Espinosa)

Sustainably sourced fair-trade organic argan oil is rich in antioxidants and vitamin E, repairing hair, making it smooth, soft and shiny. This key ingredient is found in AG’s Smooth category.

Bio Fermented Tomato Fruit Extract

Encourages curl and curl retention.

Calendula, Lavender, Clover, Pine Leaf Extract, Carnation and Sunflower extract, Meadow Foam Seed Oil

Enhances the condition and strength of hair as well as the radiance of hair colour.

Calendula Officinalis flower (marigold), Lavandula agustifolia (lavender), Trifolium Pratense (red clover), Pinus Palustris leaf (pine), Dianthus Caryophylius Flower (carnation)

AG’s Polyphenolic blend guards against harsh sunlight and exposure to UV rays. These natural plant extracts keep a flower’s colour vibrant in even the most intense sunlight. The blend of natural Polyphenolics’ is found in AG’s exclusive CARE (Colour And Radiance Enhancing) Complex throughout the entire Colour Care category.

Cetyl alcohol

A gentle, non-drying, fatty alcohol derived from coconut – provides the rich, creamy consistency we love in AG conditioners (note it is not “alcohol” in the traditional sense like “ethanol” or grain alcohol used in hairsprays.


Sunflower seed extract)Acts as a free radical scavenger and protects hair colour from UV-A degradation.

1,2-Hexanediol, 1,2-Octanediol and Tropolone

Moisturizing and antioxidants, also acts as a broad-spectrum anti-microbial.

Hydrolyzed keratin protein

Strengthens, eliminates frizz and adds body
and shine to hair.

NaPCA (sodium PCA)

Naturally occurring moisturizer essential
 for healthy hair and skin.


Thickens hair, attracts moisture and adds body and volume.

Rice Amino Acids

Hydrates hair to encourage curl while improving strength and eliminating frizz.

Sage, Nettle, Chamomile, Hops, Rosemary, Balm Mint, Cherry Bark, Lemongrass and Calendula

Stimulate and soothe the scalp, add shine and enhance natural highlights while encouraging overall healthy hair.

Silk protein

Rich in amino acids, restoring strength, elasticity and incredible shine.

Wheat & Oat Protein

Rich in amino acids providing intense moisture and shine.

Pisum Sativum (Pea) Peptide

Antioxidant, anti-aging, hydrating and smoothing benefits to the scalp and hair.

Ingredients you won't find in our products

Salt, Parabens, Paba, DEA, Gluten, and no animal testing.