Gentle, coconut derived cleansing agents that are pH balanced, mild and colour-safe.
Sustainably sourced fair-trade organic argan oil is rich in antioxidants and vitamin E, repairing hair, making it smooth, soft and shiny. This key ingredient is found in AG’s Smooth category.
Prevents UV light from penetrating skin and active ingredients in products.
Encourages curl and curl retention.
Enhances the condition and strength of hair as well as the radiance of hair colour.
AG’s Polyphenolic blend guards against harsh sunlight and exposure to UV rays. These natural plant extracts keep a flower’s colour vibrant in even the most intense sunlight. The blend of natural Polyphenolics’ is found in AG’s exclusive CARE (Colour And Radiance Enhancing) Complex throughout the entire Colour Care category.
A gentle, non-drying, fatty alcohol derived from coconut – provides the rich, creamy consistency we love in AG conditioners (note it is not “alcohol” in the traditional sense like “ethanol” or grain alcohol used in hairsprays.
Protects hair from UV-B degradation.
Neutralizes and removes unwanted metals and trace minerals, without stripping nutrients, natural oils or colour from the hair. It also works to counteract the negative effects of chlorine. This key ingredient is found in Renew, clarifying shampoo.
PABA-free sunscreen agent used in all AG shampoos and conditioners to protect hair from UV rays.
Sunflower seed extract)Acts as a free radical scavenger and protects hair colour from UV-A degradation.
Moisturizing and antioxidants, also acts as a broad-spectrum anti-microbial.
Strengthens, eliminates frizz and adds body and shine to hair.
Moisturizes and strengthens hair and boosts curl.
Broad spectrum anti-microbial.
Naturally occurring moisturizer essential for healthy hair and skin.
Thickens hair, attracts moisture and adds body and volume.
Hydrates hair to encourage curl while improving strength and eliminating frizz.
Stimulate and soothe the scalp, add shine and enhance natural highlights while encouraging overall healthy hair.
Rich in amino acids, restoring strength, elasticity and incredible shine.
Extremely mild, gentle cleansing agents formulated for sensitive skin – pH balanced and colour-safe.
Rich in amino acids providing intense moisture and shine.
Salt, Parabens, Paba, DEA, Gluten, and no animal testing.