Key Ingredients

Ammonium Laureth Sulfate, Sodium Laureth Sulfate

Gentle, coconut derived cleansing agents that are pH balanced, mild and colour-safe.

Argan Oil (Espinosa)

Sustainably sourced fair-trade organic argan oil is rich in antioxidants and vitamin E, repairing hair, making it smooth, soft and shiny. This key ingredient is found in AG’s Smooth category.


Prevents UV light from penetrating skin and active ingredients in products.

Bio Fermented Tomato Fruit Extract

Encourages curl and curl retention.

Calendula, Lavender, Clover, Pine Leaf Extract, Carnation and Sunflower extract, Meadow Foam Seed Oil

Enhances the condition and strength of hair as well as the radiance of hair colour.

Calendula Officinalis flower (marigold), Lavandula agustifolia (lavender), Trifolium Pratense (red clover), Pinus Palustris leaf (pine), Dianthus Caryophylius Flower (carnation)

AG’s Polyphenolic blend guards against harsh sunlight and exposure to UV rays. These natural plant extracts keep a flower’s colour vibrant in even the most intense sunlight. The blend of natural Polyphenolics’ is found in AG’s exclusive CARE (Colour And Radiance Enhancing) Complex throughout the entire Colour Care category.

Cetyl alcohol

A gentle, non-drying, fatty alcohol derived from coconut – provides the rich, creamy consistency we love in AG conditioners (note it is not “alcohol” in the traditional sense like “ethanol” or grain alcohol used in hairsprays.

Cinnamidopropyltrimonium Chloride

Protects hair from UV-B degradation.


Neutralizes and removes unwanted metals and trace minerals, without stripping nutrients, natural oils or colour from the hair. It also works to counteract the negative effects of chlorine. This key ingredient is found in Renew, clarifying shampoo.

Ethylhexyl Methoxycinnamate

PABA-free sunscreen agent used in all AG shampoos and conditioners to protect hair from UV rays.


Sunflower seed extract)Acts as a free radical scavenger and protects hair colour from UV-A degradation.

1,2-Hexanediol, 1,2-Octanediol and Tropolone

Moisturizing and antioxidants, also acts as a broad-spectrum anti-microbial.

Hydrolyzed keratin protein

Strengthens, eliminates frizz and adds body
and shine to hair.

Keratin Amino Acids

Moisturizes and strengthens hair and boosts curl.

Methylchloroisothiazolinone, Methylisothiazolinone

Broad spectrum anti-microbial.

NaPCA (sodium PCA)

Naturally occurring moisturizer essential
 for healthy hair and skin.


Thickens hair, attracts moisture and adds body and volume.

Rice Amino Acids

Hydrates hair to encourage curl while improving strength and eliminating frizz.

Sage, Nettle, Chamomile, Hops, Rosemary, Balm Mint, Cherry Bark, Lemongrass and Calendula

Stimulate and soothe the scalp, add shine and enhance natural highlights while encouraging overall healthy hair.

Silk protein

Rich in amino acids, restoring strength, elasticity and incredible shine.

Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Disodium Lauroamphodiacetate

Extremely mild, gentle cleansing agents formulated for sensitive skin – pH balanced and colour-safe.

Wheat & Oat Protein

Rich in amino acids providing intense moisture and shine.

Ingredients you won't find in our products

Salt, Parabens, Paba, DEA, Gluten, and no animal testing.