We believe in transparency

We have listed every ingredient used in our Natural products, each classified under one of four sub-categories:
Natural, Naturally-Derived, Naturally-Derived with trace amounts of man-made substances and Man-Made ingredients.

The three man-made ingredients are used in extremely small proportions in only two of the products, Dry Lift and Remedy.

NATURAL INGREDIENTS
Plant, mineral or microbial ingredients produced in nature

Aloe Barbadensis Leaf Extract (Organic)

ORIGIN: Aloe Vera plant
BENEFIT: Natural gel which moisturizes and calms the skin.

Acacia Concinna Fruit Extract

ORIGIN: Acacia tree
BENEFIT: A mild cleansing agent.

Argania Spinosa Kernel Oil (Organic)

ORIGIN: Argan tree nut
BENEFIT: Sustainably sourced, fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.

Arnica Montana Flower Extract

ORIGIN: Plant extract
BENEFIT: Anti-inflammatory properties.

Balanites Aegyptiaca Fruit Extract

ORIGIN: Desert Date plant
BENEFIT: Derived from a tree grown in tropical Africa, it’s a gentle cleansing and moisturizing agent.

Brassica Campestris (Rapeseed) Seed Oil

ORIGIN: Rapeseed Oil
BENEFIT: Comprised of both unsaturated and saturated fatty acids that help penetrate and smooth the hair cuticle for softer and smoother feeling hair.

Butyrospermum Parkii (Shea) Butter (Organic)

ORIGIN: Shea Butter
BENEFIT: Super rich and creamy, helps smooth and condition the hair.

Castor Oil (Hydrogenated)

ORIGIN: Seed-derived
BENEFIT: Provides smoothness and lubricity.

Citrus Aurantifolia (Lime) Oil

ORIGIN: Lime
BENEFIT: Essential oil that provides a clean, citrus fragrance.

Citrus Limon (Lemon) Peel Extract

ORIGIN: Lemon
BENEFIT: Essential oil with some scent.

Citrus Medica Limonum (Lemon) Peel Oil

ORIGIN: Lemon
BENEFIT: Essential oil. Contains powerful antioxidants that helps protect the hair from damage.

Cocos Nucifera (Coconut)

ORIGIN: Coconut Oil
BENEFIT: Composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.

Copernica Cerifera (Carnauba) Wax

ORIGIN: Brazilian Tree of Life
BENEFIT: Viscosity builder that provides texture and hold.

Crambe Abyssinica Seed Oil

ORIGIN: Plant (North America)
BENEFIT: Moisture; strengthens and revives dull, lifeless hair.

Cymbopogon Schoenanthus (Lemongrass) Oil

ORIGIN: Lemongrass
BENEFIT: Essential oil with anti-septic qualities, leaving the hair and scalp feeling clean and clear.

Emblica Officinalis Fruit Extract

ORIGIN: Alma – Indian Gooseberry
BENEFIT: Rich in vitamin C to help promote healthy, glossy hair.

Fragrance (Natural)

ORIGIN: Natural source – various
BENEFIT: Blend of essential oils, enhancing mood and well-being.

Gypsophila Paniculata Root Extract

ORIGIN: White Saponaria (Europe & Asia)
BENEFIT: A gentle cleansing agent.

Helianthus Annuus (Sunflower) Seed Oil (Organic)

ORIGIN: Sunflower Seeds
BENEFIT: Conditioning agent and emollient, high in antioxidants, vitamins A, D and E, soothing and calming. Prevents hair dryness and frizziness, and enhances silkiness and smoothness of hair.

Kaolin

ORIGIN: China Clay
BENEFIT: Helps to absorb oil and provides a matte finish.

Lavandula Angustifolia (Lavender) Oil

ORIGIN: Lavender
BENEFIT: Fragrant essential oil – scalp soothing and anti-inflammatory properties.

Linum Usitatissimum (Linseed) Seed Oil

ORIGIN: Linseed
BENEFIT: Rich in omega 3 and 6 fatty acids that nourish the hair cuticle and provide shine.

Mangifera Indica (Mango) Seed Butter

ORIGIN: Mango fruit seed
BENEFIT: A good source of essential fatty acids, minerals and vitamins that add moisture, shine and strength to the hair.

Mentha Arvensis Leaf Oil

ORIGIN: Peppermint oil
BENEFIT: Essential oil, refreshing, soothing.

Mentha Viridis (Spearmint) Leaf Oil

ORIGIN: Spearmint oil
BENEFIT: Essential oil, refreshing, soothing.

Olea Europaea Leaf Extract

ORIGIN: Olive leaf
BENEFIT: Has smoothing and shine-enhancing qualities. Moisturizes hair from deep within the hair follicle while adding incredible luster and conditioning.

Panicum Miliaceum Seed Extract

ORIGIN: Millet
BENEFIT: Protein packed extract that nourishes and adds moisture.

Panthenol

ORIGIN: Provitamin B5
BENEFIT: Provitamin B5 helps restore damaged hair and seal split ends helping improve overall health of the hair.

Pelargonium Graveolens Oil

ORIGIN: Flower oil
BENEFIT: Essential oil that conditions and soothes. Great for both dry and oily hair.

Pinus Palustris (Pine) Leaf Extract

ORIGIN: Pine extract
BENEFIT: Soothing function.

Pisum Sativum (Pea) Peptide

ORIGIN: Pea Peptide
BENEFIT: A complete source of amino acids, which help strengthen and condition the hair cuticle.

Prunus Amygdalus Dulcis Seed Extract

ORIGIN: Sweet Almond Seed extract
BENEFIT: Contains an abundance of nutrients and vitamin E to help nurture the hair cuticle, smoothing and adding shine.

Prunus Armeniaca (Apricot) Fruit Extract

ORIGIN: Apricot fruit extract
BENEFIT: Moisturizing.

Prunus Persica (Peach) Fruit Extract

ORIGIN: Peach fruit extract
BENEFIT: Moisturizing.

Pyrus Malus (Apple) Fruit Extract

ORIGIN: Apple fruit extract
BENEFIT: Moisturizing.

Rosa Moschata (Rosehip) Seed Oil (Organic)

ORIGIN: Rosehip Oil
BENEFIT: Contains a high amount of essential fatty acids and vitamin C and E to help create hydrated, healthy hair.

Rosmarinus Officinalis (Rosemary) Leaf Extract

ORIGIN: Rosemary leaf extract
BENEFIT: Conditioning agent with scent.

Saccharum Officinarum (Sugar Cane) Extract

ORIGIN: Sugar Cane extract
BENEFIT: Adds shine and luster to hair.

Salvia Sclarea (Clary) Oil

ORIGIN: Clary Sage oil
BENEFIT: Essential oil.

Silica

ORIGIN: Mineral Silica
BENEFIT: Absorbs excess oil and revives thin hair.

Sunflower Seed Extract

ORIGIN: Sunflower seed
BENEFIT: UV protection, lightweight moisture that quickly penetrates the hair cuticle.

Vanilla Planifolia Fruit Extract

ORIGIN: Vanilla extract
BENEFIT: Essential oil.

Vinegar (Organic)

ORIGIN: Organic apple cider vinegar
BENEFIT: Naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent, ACV helps cleanse the scalp and reduce oiliness.

Volcanic Ash

BENEFIT: Absorbs excess oil.

Water/Aqua/Eau

Zeolite

BENEFIT: A natural detoxifier with high absorption properties.

NATURALLY-DERIVED INGREDIENTS
Originate from plant, mineral or microbial substances, manufactured through physical process or simple chemical process

Alcohol Denat.

ORIGIN: Corn
BENEFIT: Fast drying carrier/astringent.

Arachidyl Alcohol

ORIGIN:  Derived from Rapeseed
BENEFIT: Used as a thickening agent.

Arachidyl Glucoside

ORIGIN: Derived from Rapeseed
BENEFIT: Emulsifier.

Behentrimonium Chloride

ORIGIN: Vegetable-derived
BENEFIT: Emulsifier, conditioner and frizz tamer.

Behenyl Alcohol

ORIGIN: Coconut-derived
BENEFIT: Thickener.

Caprylic/Capric Triglyceride

ORIGIN: Coconut Oil derived
BENEFIT: A fatty acid derived from coconut oil that adds smoothness and moisture.

Caprylyl Glycol

ORIGIN: Naturally-derived from coconut
BENEFIT: A food-grade preservative.

Ceteareth-20

ORIGIN: Coconut
BENEFIT: Emulsifier.

Ceteareth-25

ORIGIN: Coconut-derived
BENEFIT: A non-greasy emulsifier and texturizer, perfect for styling.

Cetearyl Alcohol

ORIGIN: Coconut
BENEFIT: Viscosity builder, conditioner and moisturizer.

Cetyl Alcohol

ORIGIN: Vegetable-derived
BENEFIT: Viscosity builder, conditioner and moisturizer.

Cinnamidopropyltrimonium Chloride

ORIGIN: Plant-derived
BENEFIT: Protects hair from UV-B degradation.

Citric Acid

ORIGIN: Fruit
BENEFIT: PH adjustment.

Decyl Glucoside

ORIGIN: Plant-derived
BENEFIT: Surfactant.

Dicaprylyl Carbonate

ORIGIN: Plant
BENEFIT: Plant-derived emollient that creates touchably soft hair instantly.

Gluconolactone

ORIGIN: Plant
BENEFIT: Conditioner rich in antioxidents.

Glycerin

ORIGIN: Vegetable-derived
BENEFIT: Helps restore moisture to the hair.

Glyceryl Caprylate

ORIGIN: Vegetable-derived (glycerin from vegetable oil and fatty acids of coconut/palm kernel oil)
BENEFIT: Preservative.

Glyceryl Undecylenate

ORIGIN: Vegetable-derived
BENEFIT: Preservative.

Glyceryl Stearate

ORIGIN: Vegetable-derived
BENEFIT: Conditioning, moisture and hydration. Also is a thickener, stabilizer and emollient. It makes the emulsion smoother.

Guar Hydroxypropyltrimonium Chloride

ORIGIN: Guar Gum
BENEFIT: Conditioning. Neutralizes the negative charges on hair strands that cause hair to become static/tangled. Does not weigh hair down, provides silky, shiny, non-static hair that retains its volume.

Hydrogenated Vegetable Oil

ORIGIN: Vegetable Oil
BENEFIT: Conditioning agent, viscosity increasing agent and emollient.

Hydrolyzed Quinoa

ORIGIN: Quinoa grain
BENEFIT: A complete plant-based protein that contains all eight essential amino acids. Helps hair look and feel smoother and silkier by forming a protective barrier, sealing in moisture, nourishing the hair cuticle and helping repair damage.

Hydroxypropyl Methylcellulose

ORIGIN: Plant-derived Cellulose
BENEFIT: Slip and smoothness and natural thickener.

Hydroxypropyl Starch Phosphate

ORIGIN: Plant-based
BENEFIT: A naturally-derived viscocity. Gentle on hair and imparts a smooth, velvety feel.

Hydroxypropyltrimonium Hydrolyzed Corn Starch

ORIGIN: Corn
BENEFIT: Natural polymer that provides volume, texture, frizz control and slight hold.

Isoceteth-20

ORIGIN: Coconut-derived
BENEFIT: Nonionic surfactant used as an emulsifier.

Isopropyl Myristate

ORIGIN: Vegetable-derived
BENEFIT: Moisturizing, increases spreadability and allows smooth application.

Lactic Acid

ORIGIN: Plant-derived from fermentation
BENEFIT: Relaxes/smooths hair, making it more manageable. Helps restore strength and elasticity and improves hair’s ability to absorb other restorative ingredients.

Magnesium Sulfate

ORIGIN: Naturally occurring mineral
BENEFIT: Natural curl booster/curl activator for hair. Increases bounce and enhances the curl pattern and increased stability to high humidity.

Malic Acid

ORIGIN: Unripe apples and other fruit
BENEFIT: Relaxes/smoothes hair, making it more manageable. Helps restore strength and elasticity and improves hair’s ability to absorb other restorative ingredients.

Oleth-5

ORIGIN: Coconut
BENEFIT: Emulsifier, adds shine.

Phenethyl Alcohol

ORIGIN: Naturally-derived
BENEFIT: Preservative.

Polysorbate 20

ORIGIN: Coconut-derived
BENEFIT: Mild surfactant emulsifier and solubilizer.

Potassium Cocoyl Glycinate

ORIGIN: Plant-derived amino acids
BENEFIT: Mild surfactant.

Potassium Sorbate

ORIGIN: Naturally-derived
BENEFIT: Food-grade preservative.

Propanediol

ORIGIN: Naturally-derived
BENEFIT: Moisturizing and stabilizer.

Sodium Lauroyl Methyl Isethionate

ORIGIN: Coconut-derived
BENEFIT: Mild, biodegradable, sulfate-free surfactant.

Sodium Lauroyl Sarcosinate

ORIGIN: Coconut-derived
BENEFIT: Mild, biodegradable, sulfate-free surfactant.

Sodium PCA

ORIGIN: Plant-derived natural humectant
BENEFIT: Delivers moisture to the hair.

Sorbitol

ORIGIN: Plant-derived natural humectant
BENEFIT: Moisturizing and prevents moisture loss.

Stearalkonium Chloride

ORIGIN: Naturally-derived from stearic acid (fatty acid) found in plants
BENEFIT: Smoothing and conditioning anti-static agent.

Stearalkonium Hectorite

ORIGIN: Naturally-derived from hectorite clay
BENEFIT: Suspending agent.

Tetrasodium Glutamate Diacetate

ORIGIN: Plant-derived sustainable, biodegradable
BENEFIT: Sustainable and biodegradable chelating agent, boosts performance of preservatives.

Tocopheryl Acetate

ORIGIN: Vegetable oil
BENEFIT: Vitamin E, antioxidative, conditioning, UV protection.

Tridecane

ORIGIN: Vegetable-derived
BENEFIT: Moisturizing.

Undecane

ORIGIN: Vegetable-derived
BENEFIT: Moisturizing.

NATURALLY-DERIVED INGREDIENTS WITH TRACE AMOUNTS OF MAN-MADE SUBSTANCES

Fragrance (Parfum) (see FAQs for more information)

ORIGIN: Partially naturally-derived
BENEFIT: Fragrance.

Triethyl Citrate

ORIGIN: Partially naturally-derived
BENEFIT: Essential oil solvent, stabilizes fragrance.

MAN-MADE INGREDIENTS
(see FAQs for more information on how these ingredients are used)

Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer

ORIGIN: Man-made
BENEFIT: Film forming, fixative agent.

Propylene Carbonate

ORIGIN: Man-made
BENEFIT: Humectant.

Sodium Benzoate

ORIGIN: Man-made
BENEFIT: Food-grade preservative.

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FEEL GOOD ABOUT LOOKING GOOD

AG’s newest line is formulated with up to 98% plant-based and naturally-derived ingredients, including Apple Cider Vinegar.

COMING SOON!

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LAUNCHES 07.01.17