Whether it’s waves, classic curls or kinky texture, curls need special attention. Every product in AG’s Curl category is specially formulated with our unique Curl Creating Complex (C3) infused with tomato extract and rice amino acids to enhance curls with bounce and definition while providing intense moisture and frizz-controlling nutrients.

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Curl Revive

sulfate-free hydrating shampoo

Curl Thrive

hydrating conditioner


curl activator


defining cream

Beach Bomb

tousled texture

Curl Trigger

curl defining spray

Liquid Effects

extra-firm styling lotion

Spray Gel

thermal setting spray

Mousse Gel

extra-firm curl retention