A NEW NATURALPLANT-BASED WELLNESS FOR YOUR HAIR

A NEW NATURAL

Natural hair care for the modern minimalist. AG’s newest products have been stripped down to their essence and formulated with up to 98% natural and
nutritional, plant-based ingredients. We’ve combined a beautiful aesthetic with innovation and an abundance of natural ingredients to create healthy hair from the inside out.

INGREDIENTS

Balanceapple cider vinegar sulfate-free shampoo

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Balance sulfate-free shampoo gently cleanses the hair and scalp. Organic apple cider vinegar naturally closes the hair cuticle for additional shine and organic argan oil and aloe vera help further smooth and moisturize. AG’s exclusive blend of rosemary, lavender, lemongrass and clary sage essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

Boostapple cider vinegar conditioner

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Boost conditioner combines coconut oil, mango seed butter, rapeseed oil, rosehip oil, olive leaf extract, shea butter and hydrolyzed quinoa with the abundant benefits of organic apple cider vinegar to help nourish, detangle, smooth the hair cuticle and seal in moisture. A blend of rosemary, lemongrass, clary sage and vanilla essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

Remedyapple cider vinegar leave on mist

Formulated with over 98% plant-based and naturally-derived ingredients, Remedy leave on mist detangles, reduces frizz, adds shine and balances the pH of the hair. An elixir for the hair chock-full of healthy ingredients, including apple cider vinegar, Remedy leaves hair feeling noticeably smoother, while helping to restore strength, elasticity and lock in moisture. AG’s exclusive blend of essential oils provides natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

Roseshiphair dry lotion

Formulated with over 98% plant-based and naturally-derived ingredients, Rosehip Balm makes both blow drying and air drying more manageable. Rosehip oil helps smooth, calm and seal the hair cuticle. Organic apple cider vinegar, coconut oil, mango seed butter and hydrolyzed quinoa help eliminate frizz, rebuild strength and add shine and elasticity.

Apply a quarter-size amount to clean, damp hair (focusing more on ends), comb hair and blow or air dry. Style as usual.

Dry Lifttexture and volume paste

Formulated with over 96% plant-based and naturally-derived ingredients, AG’s Dry Lift instantly adds grit, volume and texture. Ideal for refreshing second day hair and creating updos.

Emulsify a small amount in hands and apply to the roots of hair for instant volume and oil absorption then style as desired. For a piecey look, work through hair, focusing on ends.

THE POWER OF APPLE CIDER VINEGAR

AG’s holistic hero ingredient is famously known for its numerous healing properties. The acidity of apple cider vinegar (ACV) naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent, ACV helps cleanse the scalp and reduce oiliness.

VEGAN FRIENDLY

We’ve paired apple cider vinegar with nutritious, plant-based ingredients like coconut oil, mango seed butter, shea butter and hydrolyzed quinoa. Even the fragrance in each product is natural, formulated with cold-pressed essential oils that provide more than a wonderful smell. Rosemary, lavender, lemongrass, sage, lemon, lime, geranium and vanilla enhance the entire shower and hair prep experience. The benefits of aromatherapy create a good mood and a good hair day.

FAQs

How did you calculate the percentage of naturally derived ingredients in the natural category? What is the other 2% in the formulation for the Natural category?
A: We research all ingredients and their source. We then only use ingredients that are natural or naturally sourced. We look at the total amount of ingredients in the formulation including water and ensure that there is a minimum of 96% (more in most products) of natural or naturally derived ingredients.

Balance, Boost and Rosehip Balm are each formulated with well over 98% naturally-derived ingredients. Less than 2% of the formulation is formulated with naturally-derived ingredients that may contain trace amounts of synthetic material such as Triethyl Citrate, an essential oil solvent which stabilizes fragrance and is only partially naturally-derived.

Remedy is formulated with over 98% naturally-derived ingredients. Less than 2% of the ingredients are made up of a food-grade preservative (Sodium Benzoate) and fragrance (parfum). Sodium Benzoate is technically not considered naturally-derived, but is allowed to be used in organic or natural products by most certification organizations. Fragrance (parfum) is used to minimize the strong fragrance of apple cider vinegar. It is a blend of primarily natural ingredients in combination with man-made fragrances which are safe for consumer use.

Dry Lift is over 96% naturally-derived and it includes food-grade preservative (Sodium Benzoate), a synthetic polymer (Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer), which is film-forming and creates hold, and Propylene Carbonate, which is a humectant.

What preservatives are in the Natural category?
A: We use a natural preservative in the natural category (Caprylyl Glycol). However, this preservative is not effective in all products. In the case of Remedy and Dry Lift we use an FDA approved preservative (Sodium Benzoate) that is approved for food use as well as by natural cosmetic products. This preservative is permitted by most organic or natural certification organizations, such as Ecocert.

Are the Natural products beneficial for colour-treated hair?
A: Absolutely! Not only are the Natural line of products gentle, but the low pH of Apple Cider Vinegar ensures that the cuticle stays closed to help lock in colour.

Are the products in the Natural category biodegradable?
A: Yes, all AG Hair products are biodegradable.

Can the bottles be recycled?
A: Yes, all AG Hair products can be recycled.

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FEEL GOOD ABOUT LOOKING GOOD

AG’s newest line is formulated with up to 98% plant-based and naturally-derived ingredients, including Apple Cider Vinegar.

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LAUNCHES 07.01.17