Set it Straight

argan straightening lotion

Argan-infused Set it Straight wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector. Smooth Factor: 5/5

USE IT:

Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.

WHAT’S IN IT:

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and Vitamin E keeping hair smooth, soft and repaired.
  • Dimethicone copolyol – softens, shines and smoothes hair while providing thermal protection
  • Silk protein – adds moisture, strength, elasticity and shine.
  • Polyquaternium-10 – reduces static electricity, strengthens hair and provides sheen and suppleness.
  • Herbal extracts – soothe the scalp while adding shine to hair.
  • Dimethicone copolyol – softens, shines and smoothes hair while providing thermal protection.

LOVE IT EVEN MORE:

When you use any AG Smooth product, you’re helping women in one of the poorest regions of Morocco lead change. That’s because the argan in Smooth is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. The income these women receive gives them independence, supports their families, and helps educate their children.

BUY IT:

* Online purchase and shipping is only available within the US and select retail outlets.