Details defining cream

The LOC Method

03.15.18

The right routine for curly hair can be difficult to determine, sorting through the mousses, creams, gels, and sprays to figuring out a no-fuss, easy-to-remember regimen. Enter, The LOC Method (leave-in/liquid, oil, cream). A foundational routine to build on, it’s a fool-proof way to ensure beautifully defined and hydrated curls. Read how this method will eliminate the guessing-game, leaving you to embrace your #CurlConfidence.

Around the World

11.07.17

Travel around the world with us and indulge in hairstyles made famous by these fashion capitals. Swoon over Korean beauty, or learn how to achieve the effortless and highly coveted French girl hair. No travel visas required, mon chéri.